Beyoncé’s Track Is Re-Igniting Levi’s In New Retail Surge
By: Sabrina Lynch
Levi Strauss & Co. (LEVI +2.55%) has registered a 20% rise in footfall to stores across the country. Fashion trends may fade, but denim doesn’t thanks to the Beyoncé effect. The Cowboy Carter mastermind has propelled the clothing company Levi Strauss’ share price by 20 percent, all thanks to her giving the jeans maker a shout out on her song “Levii’s Jeans”. A week after Beyoncé’s eighth album dropped, the exciting jump happened and as a gesture of gratitude to the artist, Levi’s quickly changed their IG account name to “Levii’s”.