By Taylor Durham
The Weeknd invests in eSports organization OverActive Media
In 2019, eSports will surpass $1B in revenue
CBx Vibe: “Gold Watch” Lupe Fiasco
Esports is believed to be the next wave of competitive entertainment and everyone is taking notice, since its expected to surpass $1 billion in revenue in 2019. This cash flow has attracted some big names, such as Abel “The Weeknd” Tesfaye. The Grammy-winning artist recently announced his investment in OverActive Media, the parent company of the Overwatch League franchise Toronto Defiant. Just how ripe is this industry for more investment?
Why This Matters: It’s estimated that 380 to 400 million people worldwide will watch esports this year, including 165 million regular esports viewers. In order to fully capitalize on this audience, The Weeknd will work closely with OverActive Media during the 2019 season. His involvement and influence is expected to bring more attention to the industry. Also, he’s not the only entertainer dropping coins in this space, Drake invested in esports company 100 Thieves in October of 2018.