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CBx International

Business mogul and entertainer Rihanna is taking her cosmetics empire to Africa with Fenty Beauty and Fenty Skin touching down on the continent. The products will be sold in key countries such as Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa and Zambia-Zimbabwe. Fenty’s Africa launch is a reaction to the growth of the continent’s beauty and personal care industry which could reach $14 billion in 2022, oiled by a steady rise in disposable incomes among the continent’s middle class.

May 24, 2022

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