Beyonce’s Balmain Collaboration Benefits Black Colleges
By CultureBanx Team
- Proceeds from the line will be donated to the United Negro College Fund
- Sweatshirts and hoodies range from $550 to $1,790
Queen Bey is bringing her stage looks straight to your closet through a charitable capsule collection.The ultimate entertainer has partnered with Balmain to help further the education of black students at their respective schools.
Why This Matters: The looks for the collection are inspired by the marching band uniforms of America’s historically black colleges and universities. Make sure you have your coins in order because the clothes aren’t cheap, tees are priced at $290 and the sweatshirts and hoodies range from $550 to $1,790. The proceeds from the line will be donated to the United Negro College Fund (UNCF), which is the nation’s largest private scholarship provider for minorities. This follows Beyoncé’s $100,000 donation to four historically black colleges after her Coachella set back in April. She’s also partnered with Google to create scholarships at an additional four performing arts schools.
The UNCF’s main goal is to increase the total annual number of African American college graduates. Every year the group awards more than $100 million in scholarships, including its network of 37 HBCUs, according to its website.
Revenue last year at Balmain was about €150 million ($182.9 million), up from €64 million five years ago, according to the Wall Street Journal. Olivier Rousteing, the creative director for Balmain who designed Beyonce’s costumes for Coachella is one of only three black men to ever lead a European fashion house. “The donation was the main goal of this collaboration, we don’t forget where we come from,” Rousteing told Vogue.
What’s Next: The Balmain x Beyoncé three-piece collection is available at Balmain's flagship store in Paris. You can also find the pieces at various online retailers including Net-a-Porter, MyTheresa, Barneys New York, Balmain and Beyonce's websites.
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