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Twitter Actively Pursuing Black & Latinx Employees

Twitter Actively Pursuing Black & Latinx Employees

By CultureBanx Team

  • Dalana Brand is Twitter’s new head of diversity and inclusion

  • Twitter posted its black U.S. workforce jumped from 3.4% to 4.5% in 2018

Social media giant Twitter (TWTR +0.12%) is reshaping its workforce to better reflect the community it serves, through increasing the number of minorities and women by the end of 2019. With the guidance of its new head of diversity and inclusion Dalana Brand, the company plans to grow its stable of black and Latinx employees to at least 5%.

Photo: Dalana Brand

Photo: Dalana Brand

Why This Matters: While Twitter tries to mimic their user base internally it needs to focus on recruiting black professionals. Pew research found black adults  are the micro-blogging platforms largest user group at 26%. From December 2017 through December 2018, Twitter posted its black U.S. workforce jumped from 3.4% to 4.5% and the Latinx workforce grew from 3.4% to 3.9%.

However, hiring and retaining are two different things and the company has tasked its leaders to “tailor” plans for their groups in order to attract, retain and include diversity.

This is where Dalana Brand who was promoted to vice president of people experience and head of diversity and inclusion, after recently joining the company in August from Electronic Arts (EA +8.09%) will focus her attention.

Twitter is actively analyzing the pay equity and promotions in relation to its diversity demographics

Diversity has proven to be very valuable for Twitter’s bottom line. For example, the company’s ability to make money has definitely changed since it posted five profitable quarters, following Kay Madati, Head of Content Partnerships coming onboard in the Fall of 2017. In its most recent quarter the social media platform reported ad revenues surged up 23% to $791 million.

What’s Next: The company will now publish its Inclusion and Diversity Report quarterly, instead of annually. Also, Twitter is actively analyzing the pay equity and promotions in relation to its diversity demographics, and will eventually share that data as well.

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