McDonald’s Clout Chase With Travis Scott Boosts Sales

CBx Vibe:Franchise” Travis Scott

By CultureBanx Team

  • The Travis Scott Meal at McDonald’s helped fuel a double-digit surge in sales during September
  • During McDonald’s Q3 it noted that comparable sales in the U.S. rose 4.6%

Demand for the Travis Scott meal gave a major boost to McDonald’s (MCD -0.61%) third quarter sales. The rapper is credited with the resurgence of its runaway $6 meal success, due to him promoting it to his devoted more than 44 million social media followers. Its “strategic marketing investments” with Scott helped fuel a double-digit surge in sales during September.

Why This Matters: During the golden arches third quarter it noted that comparable sales in the U.S. rose 4.6%. This is in stark contrast to its 8.7% decline they had suffered in the second quarter due to the coronavirus. The “Travis Scott Meal” helped drive McDonald’s highest U.S. monthly sales in nearly a decade despite COVID-19 closures that have limited much of its business to drive-through and pickup orders. Thanks  to the success of Scott’s partnership, McDonald’s will increase its quarterly cash dividend by 3% to $1.29 per share.

The “Travis Scott Meal” helped drive McDonald’s highest U.S. monthly sales

Previously Mc Donald’s had been struggling to lift sales across the country since before the pandemic. Globally the burger chain’s same-store sales declined by 2.2%, as many stores overseas were shut down due to the pandemic, according to the company.

What’s Next: Scott’s promotion ended on October 4. Now the fast food giant is expanding to another musical artist, J Balvin, who until November 1 is promoting his favorite meal, a Big Mac, fries with ketchup, and an Oreo McFlurry. Will you be ordering?

CBx Vibe:Franchise” Travis Scott

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CultureBanx Team

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