When The Afrocentric Spiritual Movement Becomes Profitable

CBx Vibe:I Put a Spell on You” Nina Simone

By Majella Mark

  • Younger black generations are choosing to be spiritual, but not necessarily religious
  • There are over 1.1M hits on #voodoo on Instagram

More black people are leaving western religions to explore pre-colonial spirituality and rituals. There is a dire need to find rooted foundation spiritually within black communities, especially with the hostile atmosphere witnessed lately. This provides business opportunities for those well versed in the practices of our ancestors, who can now use those skills to teach other as a lucrative enterprise.


Why This Matters: The normalization of African Diaspora spirituality has been showcased on popular shows like “American Horror Stories” and even commercially successful films like “Black Panther”. As we all get more in tune with our inner ancestral illurance, there are Botanica shops and Tarot Card readings making big money. In the age of Amazon’s (AMZN -0.52%) e-book dominance, specifically the market for brick-and-mortar religious and spiritual bookstores in the U.S. fell by 3% in 2018, according to The Parable Group. By comparison, new books and goods made up 45% of the top 20 religious products sold in the general retail marketplace.

New books and goods made up 45% of the top 20 religious products sold in the general retail marketplace

It’s a win for everyone in the black community, by supporting the expansion of an economical market that’s very niche, in exchange for spreading valuable knowledge about our people, to our people. Afro-centric spiritual practices, also known as literal “Black Girl Magic” includes the practices of the religion Voodoo and the folk magical practices of Hoodoo. You can find over 1.1 million hits on #voodoo on Instagram.

Situational Awareness: The community is growing with demand for Afro-centric elements of empowerment. More practitioners of the spiritual arts are gaining rapport in areas not typical of incorporating these practices such as Kathleen Booker, a Life Coach and Breath Work Instructor. To get started the best approach is to first learn your history, black spiritual history and of course find a community to begin learning what it means to be a spiritualist.

CBx Vibe:I Put a Spell on You” Nina Simone

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