Oprah & Kraft Heinz Take A Slice of the Pizza Business

By CultureBanx Team

  • Oprah’s frozen pizza’s are made with one-third cauliflower
  • The annual U.S. frozen foods sector is a $53B industry

Media mogul Oprah Winfrey has moved past grocery store refrigerated soups and side dishes, now she’s selling one of America’s favorite indulgences, frozen pizza. Is this new “O That’s Good!” pizza line in conjunction with Kraft Heinz (KHC +0.91%) going to help investors confidence in the company’s food offerings?

Why This Matters: It seems like the frozen food section is ripe for innovation. Nielsen reported the annual U.S. frozen foods sector is a $53 billion industry. This category's sales growth is the highest its been in five years, according to David Palmer, RBC analyst.

Winfrey’s pizza is unique because each serving contains 280 to 330 calories and three to five grams of saturated fat. Also, it will feature a crust that is made with one-third cauliflower and will be free of artificial flavors and dyes.

“I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love,” said Winfrey in a statement. However, it should be noted that the new pizza crusts contain less than a half cup of vegetables per serving.

Shares of Kraft Heinz have been on a downward spiral this year, falling more than 20%. The company has struggled to grow sales with its main brands like Maxwell House and Oscar Mayer. They’ve also cut costs as a temporary method to boost profit.

What’s Next: Kraft Heinz has said 10% of the profits will be donated to charities working to reduce hunger. The pizzas will come in four flavors: pepperoni, five cheese, supreme, and fire-roasted veggie. They’re now available in stores for $6.99.

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