Changing the Game: 7th Floor Raises the Bar for Capsule Clothing Collections

By CultureBanx Team

What started out as a risky venture for 7th Floor Clothing founders Frank Miller and Preston Clark quickly turned into one of Akron’s premiere retail companies. The two men remixed the Cleveland Cavaliers logo on a championship t-shirt, already claiming the team had won before they played in Game 7 of the 2016 NBA Finals. “It was a big gamble because the team had never won a championship, said Miller.”

They’ve moved beyond t-shirts to a full scale clothing company. “We create a lot of capsule pieces around current events and they’re all limited items, said Clark.”  LeBron James also gave the company a major assist by wearing their signature "Kiss the Trophy" hat. It depicts a frog with a crown wearing a Cleveland Cavaliers jersey and kissing a championship trophy. In 2016, the company posted revenues of $356,000.

Miller and Clark have also gone mainstream with their e-commerce strategy by partnering with eBay’s “Retail Revival” program. “We’ve entered the UpscaleHype-beast market,” said Miller. The duo is also passing along their retail industry knowledge to the next generation through the 7th Floor Academy. This non-profit helps kids start their own clothing businesses by teaching them first hand tools of the trade.

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