By CultureBanx Team
Goodwill is using Entrupy’s AI to guarantee luxury items authenticity
Black people spend around 3% of their household expenditures on clothes
The 100 plus year old non-profit Goodwill has a new strategy for high end items donated to its stores that’s far from second hand. They’ve enlisted artificial intelligence from Entrupy to legitimize all luxury items like Gucci bags and Fendi shoes, sold through its online thrift store for the good will of the people.
Why This Matters: You know it’s a new day when AI and trendy thrift stores join forces. If you consider the Bureau of Labor Statistics found that black people spend around 3% of their household expenditures on clothes, this could be a great way to save some money. Goodwill will use Entrupy’s AI-based program to guarantee the authenticity of luxury accessories sold through its shopgoodwill.com site, and verify designer gems found deep in the depths of their clothes racks.
Thrift stores are no longer viewed as a place where poor people shop and attract more middle class consumers in search of vintage and one of a kind items. Goodwill is making sure it services this demographic by using Entrupy’s machine learning algorithms that can verify items with a 99.1% accuracy rate.
The used goods stores umbrella company brought in $5.9 billion in revenues for 2017. So now luxury items of questionable origins, can help the non-profit drive greater returns from the public’s generous donations and further Goodwill’s good deeds.
Situational Awareness: This is a win all around for Goodwill, their donors and customers alike. Accurate verification means shoppers will most likely be down to to pay more for high-end items, and in turn it means more coins will go into Goodwill’s donation bins.
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