CBx Daily

HBCU Star Hercy Miller Signs A “No Limit” $2 Million NIL Tech Deal

Jul 13

By CultureBanx Team

  • Master P ‘s son Hercy Miller inks four-year brand ambassador deal with Web Apps America for $2 million
  • Black men make up 55% of the football players and 56% of basketball players in the Power Five athletic conferences

There’s really “No Limit” when it comes to Name, Image and Likeness (NIL) opportunities, as hip-hop icon Master P’s son Hercy Miller cashes in by inking a four-year brand ambassador deal with technology company Web Apps America that is worth $2 million. The new NIL regulations are a game changer for college athletes and this new deal puts Miller ahead of the game, making him one of the highest-paid athletes in college basketball.

Why This Matters: Miller is headed to Tennessee State, a Historically Black College and University (HBCU) to play college basketball as a freshman next season. Web Apps America, the tech company specializing in web, mobile and software solutions, has committed to supporting HBCUs which is why this endorsement deal makes perfect sense. Not to mention athletes who are more stable financially typically perform better on the court.

Miller told the Nashville Tennessean "It was time to change players making a name for a school and not being rewarded. Players should be rewarded for their hard work."

It is no surprise the college sports that earn the most revenue are men’s football and basketball. Almost all of these schools are primarily white institutions (PWI) in fact, Black men make up only 2.4% of the total undergraduate population of the schools in the so-called Power Five athletic conferences, where the most elite players attend. Black men make up 55% of the football players in those conferences, and 56% of basketball players.

For the next Miller entering college sports, he’s continuing a family tradition of basketball, as his father played two NBA pre-seasons with the Charlotte Hornets and Toronto Raptors, while his brother Romeo played college basketball at USC.

What’s Next: Other Black college athletes are looking to make major coins in this newly minted NIL era. For example, Miami quarterback D’Eriq King and Florida State quarterback McKenzie Milton were announced as co-founders of Dreamfield, a platform that helps college athletes book live events. Then there’s LSU defensive back Derek Stingley Jr. who signed a deal with restaurant franchise Walk-On’s. Miller and other athletes are just getting started when it comes to benefitting off of his name, image and likeness.

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