Image Source: Wikimedia Commons

Diverse Admissions Surge With Coach Prime’s Entry At CU

By Claire Moraa

  • The University of Colorado Boulder has experienced a record-breaking 68,000 new applications which is a 20% increase from 2023
  • The CU student body has been predominantly White with only 2.7% Black students and 65.2% White

Coach Prime is bringing his magic hands to CU Boulder. And it’s not just about his football tricks and prowess. Since the appointment of Coach Prime, Deion Sanders, the applicant pool at CU has witnessed a remarkable surge, with an overall increase of 20% and a significant rise of over 50% in Black applicants. Latino and Hispanic applicants have jumped to 25.6% while American Indian and Alaskan Native students to 15%.

Why This Matters: In his first year as head coach at Jackson State University, Coach Prime garnered national attention and media coverage due to his high-profile status as a former NFL player and Hall of Famer. This also translated in a spiked revenue for the HBCU. It’s no surprise that Coach Prime can bring in these numbers but are they the right numbers? For context, University of Colorado Boulder is among the Whitest colleges with Black or African American, American Indian or Alaska Native, Native Hawaiian or other Pacific Islanders accounting for less than 2% of the overall student population.

And even though 60% of top U.S. colleges consider race as a factor in their admissions process, consideration and implementation are two different things. With only 2.7% of the student demographic making up the Black student body, there has been a gross underrepresentation of minority groups with a lack of diversity that can enrich the campus community. However, Deion Sanders aims at changing this. There has been a shift in the student demographic. He has been at the forefront in emphasizing community involvement and social justice. This has further bolstered his appeal to both prospective students and the local community. He has advocated for support of HBCU’s and called out injustices.

When students are exposed to diverse viewpoints and experiences, it prepares them to thrive in an increasingly multicultural and interconnected world. Overall, Coach Prime’s status as a high-profile and social consciousness has not only boosted the success of the football team but also increased the visibility and reputation of University of Colorado as a diverse and inclusive institution.

What’s Next: Access to education and opportunities is not equal for all so diversity in admissions is essential in creating a more inclusive and equitable society. Moreover, with Coach Sanders’ heightened profile, it can attract students from all walks of life and increase visibility for the college. And once such colleges achieve a status, they are seen as an institution committed to diversity and inclusion building their reputation. Being a symbol of DEI initiatives, it’s likely to create a ripple effect. Each may have their specific policies and practices regarding the consideration of race in admissions but the end goal is to promote diversity and inclusion.

CBX Vibe:Follow My Lead” 50 Cent, Robin Thicke

Welcome to CultureBanx, where we bring you fresh business news curated for hip hop culture!