By Chika Dunu
For thousands of women, regular salon visits came to a screeching halt due to the 2020 pandemic, and the early days were a steep learning curve for those who found comfort sitting in their stylists’ chairs. Black women started to embrace the change and protective styles, as sales of wigs increased by 75% for the period May 2020 to 2021, compared to February 2019 to February 2020, according to a new report from Mastercard. As workers return to the office and more social events begin popping up on calendars, consumers are also looking to spend more on their hair and now could be the time to expand Black-owned beauty supply stores.
Why This Matters: Despite all the change the pandemic brought to the Black hair care industry, women have embraced their natural hair opting for styles that don’t require much heat utilization. According to Mintel analyst Toya Mitchell, between 2015 and 2019, braids with extensions increased in popularity by 64%, wigs increased by 79%, and weaves increased by 47%.