Valentine’s day may world’s love day but it has also become the ‘simp for you’ scammers who are ready to prey on victims looking for love. Dating websites and apps are rapidly evolving to meet growing consumer demand for new ways to make meaningful connections. Artificial intelligence has been at the forefront of reshaping the dating industry, but the tech has also opened the door to new threats which affect the population’s wellbeing. Over the past five years, people have reported losing a staggering $1.3 billion to romance scams and confidence fraud – with $652 million in losses in 2023 alone.