Art collectors are adjusting their investment strategies downwards because of the unpredictable and ongoing economic changes. 2023 saw them slash their investment portfolios to 19% from 24% in 2022. This takes a toll on the already declining Black artists’ representation in global auction sales which currently stands at at 1.9% from 2008 to mid-2022.

As the esports industry rises in value, hip hop artists and entrepreneurs are seeing the investment opportunities the sector provides. Esports is believed to be the next wave of competitive entertainment and everyone is taking notice, since it’s expected to surpass $1.87 billion in revenue in by 2025, according to Statista. Hip hop in perpetuity is turning up the volume on esports growth by bringing in its loyal fan base.