Image Source: MAS Global

Transforming Data Into Revenue With MAS Global’s Latino Tech Strategy

By CultureBanx Team

  • The transformative potential of data innovations, along with the integration of hybrid U.S. and Colombia agile Latino talent teams into these sectors, companies like MAS Global are proving to be a game changer
  • There has been an over 200% increase in digital integration among companies in Latin America since 2020

Harnessing the power of data to drive revenue is no longer a futuristic concept but a tangible reality for savvy entrepreneurs and innovative companies. With an eye on the transformative potential of data innovations, along with the integration of hybrid U.S. and Colombia agile Latino talent teams into these sectors, companies like MAS Global are proving to be a game changer. The collaborative opportunities between these countries and MAS Global emphasize how data synergies are catalyzing a new era of innovation and financial success.

Why This Matters: The post-COVID era has ushered in major trends that demand attention, including an over 200% increase in digital integration among companies in Latin America since 2020. For a company like MAS Global that collaborates with several midsize to Fortune 500 organizations worldwide, primarily based in North America, this increase fuels its success. 

By providing various U.S. based companies with nearshore/LATAM tech talent, they are able to deliver software development, cloud, data and AI solutions for customers to spur revenues. Nearshore outsourcing to Latin America offers a cost-effective solution for businesses looking to expand their tech teams, with a focus on soft skills to ensure a good cultural fit. Through its hybrid data solutions model, MAS Global has had several big wins, most notably helping to modernize numerous siloed legacy applications into a cutting-edge Azure-based commercial platform. 

“This transformation streamlined various processes, including selection, configuration, pricing, and quoting, enhancing the overall customer experience by consolidating all products into one accessible platform. As a result, sales productivity increased, playing a pivotal role in supporting a revenue stream exceeding $7 billion for a premier global provider of smart and sustainable building solutions,” said Monica Hernandez, MAS Global CEO to CultureBanx.

Latino Talent In Data Transformation: Notably, the Hispanic population, comprising a significant part of the U.S. workforce, is integral to the nation’s economic prosperity, particularly in the tech and data sectors. With a 65% increase in Hispanic enrollment in science and engineering programs from 2012-2022, Latino talent is poised to drive significant growth within these fields, which are highly exposed to AI.

Research firm Statista estimates the global data analytics market is expected to see significant growth over the coming years, with a forecasted market value of over $650 billion by 2029. For MAS Global, it’s helping its clients get a large share of this market through strengthening data strategy and governance, while enabling emerging technologies like Generative AI, identifying and implementing use cases that drive productivity and revenue growth.

Latino Tech Community Trends:  MAS Global’s implications of this synergy between Latino talent and technological advancements extend far beyond immediate financial gains, hinting at a future of inclusive growth and widespread digital transformation. Hernandez points out this is why her company, through its foundation MAS Future, is dedicated to empowering the Latino tech community. 

“I am optimistic that technology can be an equalizer if we work together to ensure that advancements like AI are developed responsibly and ethically, benefiting and including everyone. It’s imperative to train and champion women and Latinos to increase their representation in tech, which will, in turn, create digital products and solutions that reflect and benefit our diverse world,” Hernandez said.  

Engaging with and empowering Latino talent is not just an option but a strategic imperative for businesses aiming to thrive in the digital economy. Being able to integrate more Latinos into the corporate digital agenda and social impact is what can create sustainable change for the Latino Tech community.

What’s Next: Looking ahead, the continuous surge in digital adoption and the evolving landscape of tech industries reveal a broad horizon of opportunities for businesses willing to invest in diverse talent and innovative solutions. MAS Global stands at the forefront of this dynamic shift, pioneering a strategy that not only capitalizes on Latino talent but also fosters an environment of collaboration and creativity.

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