By Claire Moraa
- Microsoft’s Black Partnership Growth Initiative partners up with tech entrepreneurs to leverage Microsoft resources to scale their businesses
- The digital transformation market is expected to grow to $3.2T by 2030
The world is rapidly changing and each industry is leaning towards digital transformation to scale their businesses. With the help of tech entrepreneurs like Lucas Diaz of Ludia Consulting, Jacqueline Shorter-Beauchamp of Engaged Media Studios, and Dexter Hardy of Ntegral, who are part of Microsoft’s (MSFT +0.47%) Black Partnership Growth Initiative, businesses can leverage their innovations to solve critical challenges they face.
Why This Matters: The Covid-19 pandemic was a game changer for most businesses who were left in limbo because they had yet to embrace digital transformation. And while the pandemic came as a surprise, more than half of small business owners–57% knew they were lacking the proper IT infrastructure. Diaz of Ludia Consulting who specializes as a Microsoft Dynamic solutions provider saw this gap and swooped in to assist companies with their digital transformation.
Diaz said “we saw the opportunity post pandemic for companies looking for unified data solutions, and we’re it. So we’re implementer-focused on bringing customers into the new age of digital transformation.”
While the digital transformation market is growing steadily with an expected jump to $3.2 trillion by 2030 from $911.2 billion currently, there are still businesses out there with little to no information and need to be empowered with the knowledge and tools necessary to leverage this shift effectively. To achieve this, Hardy, President of Ntegral, believes using the groundswell approach is a winning solution.
“Focusing on community to bring people together who need to collaborate then empowering them with the tools to be successful,” said Hardy.
Once these businesses implement these tailor-made solutions to improve customer experiences, their competitive advantage also scales up. In fact, companies that adopt cloud technologies have the potential to triple their revenue.
However, it’s not just about securing a market segment, it’s also about creating an immersive experience for customers. Shorter-Beauchamp, Engaged Media Studios CEO specializes in augmented, mixed and virtual reality. These experiences are then migrated across various sectors including sports, entertainment, industrial, government and museum based organizations.
Shorter-Beauchamp stated “the goal is to elevate their voices in this digital realm and break barriers, ensuring that the technology is there with all of the tools that empowers everyone.”
What’s Next: It’s clear that digital transformation can drive innovation, streamline operations and help businesses gain a competitive edge. Even though this shift is on the other side of taking risks, businesses that fail to embrace the inevitable transformation could be missing out on a once-in-a-lifetime opportunity to scale up.
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