CBx Daily

CBx Vibe:Industry Baby” Lil Nas X & Jack Harlow

By Sabrina Lynch

  • Mythical Games has raised $75M to create a product where in-game avatars, in an open- world will become NFTs
  • Digital gaming industry hits $127B market size, but less than 7% of gamers are people of color

Non Fungible Tokens (NFTs) will soon change the financial futures for Black creators. Technology studio Mythical Games has raised $75 million to create a product where in-game avatars, in an open- world, will become NFTs. This recent news has given license to Black gamers in the digital gaming industry that’s hit a $127 billion market size, to have more autonomy to accrue financial wealth and independence from video game publishers.

Why This Matters: The introduction of NFTs into the gaming universe has significantly increased the lucrativeness of brand partnerships for Black creators, who are rarely given the media recognition they deserve. Only 2% of game developers worldwide identify as Black/African-American, a clear green light that a more equitable and inclusive gaming industry needs to take shape as a matter of complete urgency.  

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