By Majella Mark
- Kemetic yoga is a yoga practice that came out of ancient Egypt, spreading across the African continent before colonization
- Yoga is a $130B global industry with $88B of it being studio profits
Yoga is an ancient Indian practice that has become a multi-billion dollar industry with many sub-forms like Kemetic yoga that originated in ancient Egypt and spread throughout Africa. There is a supply for the strong Black consumer demand from the Trap yoga trend, to cute kente cloth patterned yoga outfits, as the global yoga market is expected to reach over $215 billion by 2025.
Why This Matters: As the Indian tradition peaked in the western world back in the 60s, Kemetic yoga for the Black community peaked in the 70s by Dr. Asar Hapi and Master Yirser Ra Hotep. Currently, there is a niche not being heavily tapped into, and it’s the little secret of the cheugy Black hipsters, but like other things, it will get commercialized right under our noses. If someone’s going to profit even more from yoga, it should be from those culturally connected to it.
As the world opens back up, with antsy health-conscious people looking to get out, the wellness market is expected to reach $919 billion by 2022. The over 40,000 studios in the U.S. that are on their way to being fully reopened, and the ultimate yogi fans will begin spending those thousands of dollars again on classes, equipment, outfits, and events for the ‘Gram. Before we get to our new ‘normal’, Kemetic yoga needs to get some of this $16 billion U.S. market.
Situational Awareness: 21st-century pioneers are paving the way for Kemetic yoga. Return to Kemet is a duo by the name of Tony Khepera-Heru and Sarah Wesley. They dedicate their lives to teaching Kemetic yoga through global retreats, online classes, and workshops, creating an aesthetically pleasing brand that could mesmerize the masses in the Yoga industry where $88 billion are being made in studio profits. YogaSkills Kemetic Yoga Studio by Yirser Ra Hotep is one of the few studios dedicated to Kemetic yoga, based in Atlanta, GA, and training others in the ancient practice.
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