By CultureBanx Team
Eleven Digital founder Elkanah Reed set out to shake up advertising operations and he’s done just that with his one stop shop for branded content. His marketplace brings together publishers and advertisers for more unique branded content opportunities. “We are the Double-Click (audience for display) for branded entertainment in terms of aggregating all the relationships one would need for buying branded content,” said Reed. Right now we live in the age of uninterrupted entertainment however, advertisers still want to to get in front of viewers. Brands are projected to spend on more than $550 billion on advertising this year. Eleven Digital’s process is simple and can easily break off a huge piece of this market, once a publisher uploads their branded content to the platform, advertisers can go in and buy a branded audience. “Once you digitize the opportunity for branded content it’s easier for both parties.” The company allows advertisers to directly engage an audience with branded content instead of interrupting them with ads.
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