Super Heroic has arrived to save the day, for the fundamental priority of children’s desire to play. Launched in November 2017 out of Silicon Valley, it’s the brainchild of former Nike (NKE -0.28%) global design director Jason Mayden, who’s designed sneakers for the iconic Jordan Brand. The vital foundations of Super Heroic are rooted in confidence, “every single project that I touched in my professional career has always been geared towards creativity, imagination and amplification of play,” Mayden said. Its unique goal is to convince every kid putting on a pair of their shoes that they really are a superhero, capable of solving problems and saving the world. A 2016 study from the University of Pennsylvania found that kids in costume tend to work harder and persevere more. Perhaps the best part of Super Heroic shoes is that they come with what Mayden calls a “utility cape,” which is a drawstring backpack that includes a cape emblazoned with the company’s lightning bolt logo. Now when it comes to the role technology has on kids being active Mayden said it should be re-framed around the play dynamic. “It should bring to life the things children see in their minds, and make it something that’s immersive, scalable and shareable.” Super Heroic’s newest gender neutral shoe the “Galactix” is out now!
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